Activity 1   Activity 2


Activity 2

It’s always nice for us to know what’s happening with the weather to plan a weekend or trip, or be able to determine if you need a jacket or umbrella when you head to school. But some businesses and industries are “weather sensitive” and it’s more than a convenience to them to know what’s happening with the weather — their success depends on it.

Such industries include farmers, manufacturers, contractors and ski resorts. For example, a drop in temperature could cause a frost that could damage crops. Or a period of rain could delay construction on a major project.

In this video, Mike McGrath, Group Director of Manufacturing Operations for the Keebler Company, talks about the repercussions of inclement weather and how severe weather might affect production at his southwestern Ohio plant and its employees. Watch the video and hear his thoughts. Then answer the following questions:

Click here to download Quicktime player.

Quicktime Video  (Text version of audio)

  • What other consequences could occur if a production line at a company goes down?

  • Besides the company, who or what would be affected if the company can’t make snacks and get them to area stores.

  • What would you do if you went to a store to get something you really needed, but found the shelves empty? Actually, all the stores in the area are out of this item because the company had to miss a shipment. What would you do? How would you feel?





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